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Biography

Jeff Rosenberg is a digital strategy lead bringing together consumer and competitive insights, and business and brand strategies to create strategic frameworks and digital experiences that users (and clients) love.

Expertise in digital spans three primary categories:

Analysis
■ Primary customer research
■ Secondary research
■ Competitive analyses
■ Business and brand strategy analysis

Strategic frameworks
■ Objective setting
■ Strategy development
■ Initiative planning
■ Business case development
■ Execution roadmapping

Digital experiences
■ Requirements definition (user and business)
■ User experience strategy development and concepting
■ User experience design management